Henry Willson was an American Hollywood talent agent who played a large role in popularising the beefcake craze of the 1950s.
Willson was known for his stable of young, attractive, oddly-named, sometimes marginally talented clients, including: Rock Hudson, Tab Hunter, Nick Adams, Guy Madison [pictured below left], Troy Donahue, Rory Calhoun [pictured bottom right], Clint Walker, Ty Hardin, Robert Wagner, and Chad Everett.
Willson was born into a prominent show business family in Lansdown, Pennsylvania. His father Horace was the vice-president of the Columbia Phonograph Company and advanced to the presidency when the company was renamed the Columbia Gramophone Mfg. Co. in 1922. He came in close contact with many Broadway theatre, opera, and vaudeville performers, and Will Rogers and Fred Stone numbered among the family friends once they moved to Forest Hills, an upscale neighbourhood in the New York City borough of Queens.
Concerned about his son's interest in tap dance, his father enrolled Henry in the Asheville School in North Carolina, where he hoped the school's many team sports and rugged weekend activities such as rock climbing and backpacking would have a positive influence on the boy, not realising the all-male atmosphere would more likely stimulate his budding homosexuality. He later attended Wesleyan University in Middletown, Connecticut, spending weekends in Manhattan, where he wrote weekly gossip columns for Variety.In 1933, Willson emigrated to Hollywood via a cruise ship through the Panama Canal. On board he cultivated a friendship with Bing Crosby's wife Dixie Lee, who introduced him to the Hollywood elite and secured him a job with Photoplay, where his first article was about newborn Gary Crosby. He began writing for The Hollywood Reporter and The New Movie Magazine, became a junior agent at the Joyce & Polimer Agency, moved into a Beverly Hills home purchased by his father, and became a regular at the Sunset Strip clubs, where he wooed young men for both professional and personal reasons. One of his first clients (and lovers) was Junior Durkin, whose promising career was cut short by an automobile accident in which he was killed.
Willson joined the Zeppo Marx Agency, where he represented newcomers Margery Bell, Jon Hall, and William T Orr. He was introduced to Hollywood High School student Judy Turner, who he rechristened Lana and got cast in small roles, finally introducing her to Mervyn LeRoy. In 1943, David O Selznick hired Willson to head the talent division of his newly formed Vanguard Pictures. The first film he cast was the World War II drama Since You Went Away with Claudette Colbert, Jennifer Jones, and Shirley Temple. He placed Guy Madison, Craig Stevens, and John Derek (billed as Dare Harris) in small supporting roles.
Willson eventually opened his own talent agency, where he nurtured the careers of his young finds, frequently coercing them into sexual relationships in exchange for publicity and film roles.His most prominent client was Rock Hudson, whom he transformed from a clumsy, naive, Midwestern truck driver named Roy Fitzgerald into one of Hollywood's most popular leading men. The two shared an occasional sexual relationship and were teamed professionally until 1966.
In 1955, Confidential magazine threatened to publish an exposé about Hudson's secret homosexual life, and Willson disclosed information about Rory Calhoun's years in prison and Tab Hunter's arrest at a gay party in 1950 in exchange for the tabloid not printing the Hudson story. At his agent's urging, Hudson married Willson's secretary Phyllis Gates in order to put the rumours to rest and maintain a macho image, but the union dissolved after three years.In his later years, Willson struggled with drug addiction, alcoholism, paranoia, and weight problems. Because his own homosexuality had become public knowledge, many of his clients, both gay and straight, distanced themselves from him for fear of being branded the same. In 1974, the unemployed and destitute agent moved into the Motion Picture & Television Country House and Hospital, where he remained until he died of cirrhosis of the liver. With no money to cover the cost of a tombstone, he was laid to rest in an unmarked grave in Valhalla Memorial Park in North Hollywood.